Crave is inspired by fresh ingredients and family recipes. We believe in not cutting corners and no day-olds – just good old-fashioned fresh baking. Using our Grandmother’s chocolate cake and our Mom’s vanilla cake recipes we went to work serving the best cupcakes we knew how to bake.
Watch The Crave Story Our Team Our team is a group of women and men (ok, it's mostly women) who believe in celebrating the little things, working hard, supporting one another and baking the best cupcakes we can. We are committed to building a work environment where we can all learn, grow and be our best selves.